What is Screen Appeal and Why Does it Matter?

Are you preparing to sell your home? One of the most important factors in your home's marketability today is its screen appeal. You're probably heard of curb appeal, but if the idea of screen appeal is new to you, keep reading to find out what it is and why it matters.

To find out more about your home's market value or how to successfully sell your home, contact us any time!

What is screen appeal?

Much like curb appeal is the way your home looks to potential buyers from the street, screen appeal is defined as the impression your home will give potential buyers on screen. The way it looks in an online listing is often just as significant as, or even more significant than, the curb appeal of your home.

Why does screen appeal matter?

Screen appeal has become of the most important factors in selling a home as the home shopping process has shifted almost entirely online. Nearly every potential buyer will see your home in its online listing before deciding to visit in person. This shift in how homes are marketed means even if your home would sparkle in person if its online presence leaves something to be desired it may not attract your ideal buyer.

What is Screen Appeal and Why Does it Matter

How can you increase the screen appeal of your home?

The key to attracting your ideal buyer in today's market is amping up the screen appeal of your home. Not sure how to do that? Start with these tips.


Equally important for every part of preparing your home to sell is decluttering. Clutter and an abundance of personal belongings will distract your potential buyers from the home itself, making it look smaller and giving the impression of a home that is poorly maintained. Before listing your home, carefully declutter the space and get a head start on packing.

Keep in mind that surfaces in the home should be cleared, and storage should not look limited. A close that is filled to the brim will look insufficient, while a decluttered and organized closet gives the impression that the home is both beautiful and functional.


Depending on the current aesthetic of your home, you may want to consider repainting. Not all homes will need this, but if you have bold color choices that will distract the buyer from the room itself or the paint is chipping or damaged, consider repainting in a fresh and neutral tone that will photograph well.


Spaces that are staged to display a clear purpose present well on screen. After decluttering, make sure each space in the home has a defined purpose and is decorated in a way that appeals to the general public. Remove personal belongings like toiletries and towels from a bathroom or jackets and purses from the entryway to get your home ready for its photoshoot.

What is Screen Appeal and Why Does it Matter


The importance of the photography on your listing can not be overstated. Investing in a high quality real estate photography will allow your home to shine online. We can recommend our trusted partners who will help your home put its best foot forward in photos.

Virtual Tours

Adding a virtual tour to your online listing may be easier than you think, and will help your listing stand out from the competition. When potential buyers have the chance to virtually tour your property before visiting, it helps narrow down showings to serious buyers only.

To learn more about selling your home, contact us any time.